The goal of the website was to create more of an interactive experience for the readers, a better value for the advertisers and a comprehensive system to allow Inviting Arkansas staff to easily update the website. We were tasked to create a detailed event calendar that would coordinate with a printed version and would also feature QR code linkage from print to web.
The Inviting Arkansas website was built to allow the printed publication to live online and give the readers extra content as well as archived monthly magazines. The website features beautiful photography, featured articles from the magazine, event photo galleries and an event-driven calendar.
Our task was to completely change the old website’s layout and user experience to enable the main primary objective: easy web updates. The website was designed and programmed for the IA staff to completely change the look and content of the website on a monthly basis. We wrapped the website in a content management system called Expression Engine. This system allows the IA staff to add and archive monthly articles, event photo galleries, calendar events, blog entries and even change the accent color of the website. The ability to add and manage online ads was implemented for added value for the advertisers. The publications content was extended by the inclusion of live social media feeds.